Cult Label Eio (Excess is OK) is one of the leading most creative street-wear brands in the UK, specialising in producing design-led garments that inject a heavy dose of electrifying glow into the urban landscape. This catalogue is to show-off their new range for the Spring/Summer season and to catalogue their entire range. Emphasis was put on the strong imagery throughout. Simple, clean, and minimal typography helps to emphasise the quality of their products.